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	<title>Wordbits &#187; Atlantic</title>
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		<title>Why would the Atlantic publish on the Kindle?</title>
		<link>http://www.wordbits.net/2009/12/07/atlantic-kindle/</link>
		<comments>http://www.wordbits.net/2009/12/07/atlantic-kindle/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 17:22:16 +0000</pubDate>
		<dc:creator>Ken Gagne</dc:creator>
				<category><![CDATA[Electronic Publishing]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Atlantic]]></category>
		<category><![CDATA[e-books]]></category>
		<category><![CDATA[e-readers]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[exclusive content]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[magazine]]></category>

		<guid isPermaLink="false">http://www.wordbits.net/?p=116</guid>
		<description><![CDATA[In a publishing discussion forum I participate in, a friend recently posted her concerns over a recent announcement regarding exclusive content for the Amazon Kindle: An article in today&#039;s New York Times announced that the Atlantic will sell some short stories exclusively on Kindle&#8230; This concept bothers me for a couple of reasons. First, the [...]]]></description>
			<content:encoded><![CDATA[<p>In a publishing discussion forum I participate in, a friend recently posted her concerns over a recent announcement regarding exclusive content for the Amazon Kindle:</p>
<blockquote><p>
An article in today&#039;s <em>New York Times</em> announced that <a href="http://www.nytimes.com/2009/12/05/books/05fiction.html" title="The Atlantic Is First Magazine to Offer Fiction on Kindle - NYTimes.com">the <em>Atlantic</em> will sell some short stories exclusively on Kindle</a>&#8230; This concept bothers me for a couple of reasons. First, the Kindle seems to be the most restrictive of the e-readers&#8230; Second, selling a short story exclusively to the Kindle is essentially creating a work that only a privileged few can ever read.
</p></blockquote>
<p>She&#039;s right that the Kindle is more restrictive than other readers, but not by much.  The only advantage Sony&#039;s e-reader has over it in format compatibility is in its support of <a href="http://en.wikipedia.org/wiki/EPUB" title="EPUB - Wikipedia, the free encyclopedia">ePub</a> files, for example.  Wikipedia has <a href="http://en.wikipedia.org/wiki/Comparison_of_e-book_formats#Supporting_Hardware" title="Comparison of e-book formats - Wikipedia, the free encyclopedia">a handy chart that compares all the hardware&#039;s compatibilities</a>.</p>
<p>
As for why anyone would choose to make their content available on only the Kindle, check out this table of <a href="http://www.publishersweekly.com/article/CA6703720.html" title="The Nook Arrives - 10/26/2009 - Publishers Weekly">who owns the e-book market</a>: a quarter of all e-book readers are Amazon Kindles.  That&#039;s twenty-five times greater than the Sony eBook Reader, and many more times still than the unproven <a href="http://www.barnesandnoble.com/nook/index.asp" title="nook, eBook reader, eReader - Barnes &#038; Noble">nook</a>.  If the <em>Atlantic</em> wants maximum exposure for their content, it makes sense to go with the market leader. (And it&#039;s possible Amazon offered them some strong incentives to provide this exclusive content &mdash; something e-publishing fledgling B&amp;N couldn&#039;t afford while investing in launching their own product.)</p>
<p>
However, though there&#039;s something to be said for getting in on the ground floor, I think it&#039;s too early to be pledging allegiances just yet.  It was just last year that <a href="http://www.computerworld.com/s/article/9063278/Toshiba_makes_it_official_abandons_HD_DVD_format" title="Toshiba makes it official, abandons HD-DVD format">early adopters of the HD-DVD format found themselves orphaned</a> in the face of Blu Ray&#039;s victory, as <a href="http://www.sheldoncomics.com/archive/091130.html" title="Sheldon(TM) Comic Strip: Daily Webcomic by Dave Kellett">this comic strip recently reminded me</a>, for example.  How many of today&#039;s e-readers will soon be similarly unsupported?  The <em>Atlantic</em> may see the potential in taking a risk with a particular product, but I&#039;m more than happy to wait this one out, and then through my weight behind a sure thing.</p>
<p>
If e-books were a technology that needed my support to survive &mdash; so many people skipped <a href="http://www.gamebits.net/2009/09/09/sega-dreamcast-turns-ten/" title="Gamebits: Sega Dreamcast Turns Ten">the Sega Dreamcast</a> in favor of its eventual successor that there was never the sales to <em>warrant</em> a successor &mdash; then I would be less hesitant.  But given <a href="http://www.computerworld.com/s/article/9141593/BN_says_Nook_e_reader_delayed_in_stores_to_Dec._7_" title="BN says Nook e-reader delayed in stores to Dec. 7 ">the nook&#039;s overwhelming presales</a>, I don&#039;t think electronic publishing&#039;s pioneers will suffer for my economical patience.</p>
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