The rhetoric of the Apple iPad
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In a later version of The Elements of Style, Strunk and White, for better or worse, advised authors to "Write with nouns and verbs, not with adjectives and adverbs." This recommendation needn't be taken literally or extremely, lest writers neurotically avoid any clarification to their words — but the point remains that a sentence needs a subject that should not be lost or confused amidst countless modifiers.
With all the discussion and analysis over the week-old Apple iPad and its implications for the mobile and e-reader markets, I think an important aspect has been overlooked: what would Strunk and White think of the iPad's unveiling?
Non-duplicated content from the ninety-minute press event was culled to compose the above 180-second montage. Such extreme editorial decisions will of course be slanted in its selections, with a result that's more amusing than telling. Still, the degree of rhetoric employed by Steve Jobs and his colleagues is remarkable. Would Strunk and White have us believe that so much bluster is obscuring a lack of concrete foundation?